VISION
Acting on a simple “question”
from the townspeople -
What could we do to survive?
In 2003, Kamikatsu became the first Japanese town to embrace a 'Zero Waste Declaration,' a testament to its people's genuine desire for a sustainable future.
Facing challenges of aging demographics and lacking major economic drivers, the town sought means of survival, leading them to prioritize nature preservation.
Spec Laboratory, Inc. was inspired by Kamikatsu's courage, committing to support their cause.
Through our Rise & Win hospitality ventures, we share Kamikatsu's values, offering unique experiences and building a platform for a forward-looking, sustainable future.
IN TOKUSHIMA
Kamikatsu is located in the mountains of central Tokushima Prefecture.
Most of the town is covered in mountains over 700 meters in altitude,
meaning you can see beautiful terraced rice paddies and fields along their steep slopes.
The town is located along the upper reaches of the Katsuura River, sourced from Mount Kumoso and Mount Takamaru.
KAMIKATZ BEER
RISE & WIN
Brewing & CO.
JUST DRINK K.B
Have you ever thought that having a good time drinking KAMIKATZ BEER contributes to protecting the environment? Read More to find out how we strive to enhance the eco-friendly cycle just by having fun!
BREWERY
At the microbrewery run by Rise & Win, we brew beer using Kamikatsu's high-quality spring water in our pursuit of quality and originality.
PRODUCTS
Our product lineup includes standard flavors as well as seasonal specials and collaboration blends with various sustainable-oriented brands.
KAMIKATZ
ONLINE STORE
WHOLESALE
Click here to carry KAMIKATZ Beer for distribution or in your store.
Savor the bounty
of nature with all five senses
DINING
Original beer directly
from Kamikatsu and authentic
barbecue food with fresh produce
from local Tokushima
Experience the world of Kamikatsu with grilled dishes crafted with fresh local ingredients. Our menu is directed by Fumio Yonezawa, a renowned chef with accolades in New York and Paris for his organic and vegan approach. The restaurant is designed to reflect the concept of Zero Waste.
STORE INFORMATION
〈Tokushima Kamikatsu-cho〉
RISE&WIN BREWING CO.
BBQ&GENERAL STORE
〈A 6-minute walk from Akabanebashi, Tokyo〉
RISE&WIN BREWING CO.
KAMIKATZ TAP ROOM
RISE & WIN KAMIKATZ
EXPERIENCE
Unwind from the hustle and bustle of everyday life and enjoy time to your heart's content
A place to enjoy "nothing." Savor traditional Japanese landscapes and the changing of the seasons in a refined space as rediscover “me time” with a beer in hand for a truly lavish experience.
MOTOR HOTEL
“KAMIKATZ Rolling Room”
Experience private glamping in the Rise & Win Garden,
limited to just one group per day
Experience the charm of outdoor camping with our cozy camping car and cabin accommodations. Perfect for newcomers to camping and families with children, it's a delightful way to immerse yourself in nature.
ZERO WASTE
ACTION HOTEL
“HOTEL WHY”
Embark on a journey to unravel "why?"
A small inn in the smallest town in Shikoku. Experience the lifestyle of Kamikatsu and discover insights to help you rethink everyday waste through your stay here.
ZERO WASTE ACTIONS
KAMIKATSU ZERO WASTE CENTER
Zero Waste Center demonstrates the appeals of simple, eco-friendly lifestyle. This is the center of many Kamikatsu activities for tourists. Come see how the town’s resolve for sustainable future is being achieved!
