imageRISE & WIN Brewing Co.BBQ & General Store imageRISE & WIN Brewing Co.BBQ & General Store
写真:Craft beer
image: Kamikatsu Town Zero-Waste Action is garbage sorting station
image: wine barrel

VISION

Acting on a simple “question”
from the townspeople -
What could we do to survive?

In 2003, Kamikatsu became the first Japanese town to embrace a 'Zero Waste Declaration,' a testament to its people's genuine desire for a sustainable future.
Facing challenges of aging demographics and lacking major economic drivers, the town sought means of survival, leading them to prioritize nature preservation.
Spec Laboratory, Inc. was inspired by Kamikatsu's courage, committing to support their cause.
Through our Rise & Win hospitality ventures, we share Kamikatsu's values, offering unique experiences and building a platform for a forward-looking, sustainable future.

image: RISE & WIN Brewing Co.BBQ & General Store
image: Cuisine
image: Craft Beer Brewery
image: RISE & WIN Brewing Co.BBQ & General Store

IN TOKUSHIMA

Kamikatsu is located in the mountains of central Tokushima Prefecture.
Most of the town is covered in mountains over 700 meters in altitude,
meaning you can see beautiful terraced rice paddies and fields along their steep slopes.
The town is located along the upper reaches of the Katsuura River, sourced from Mount Kumoso and Mount Takamaru.

RISE & WIN
Brewing Co.

JUST DRINK K.B

Have you ever thought that having a good time drinking KAMIKATZ BEER contributes to protecting the environment? Read More to find out how we strive to enhance the eco-friendly cycle just by having fun!

Craft Beer
image: Craft Beer Brewery
image: Craft Beer Brewery

BREWERY

At the microbrewery run by Rise & Win, we brew beer using Kamikatsu's high-quality spring water in our pursuit of quality and originality.

image: Craft Beer Brewery

PRODUCTS

Our product lineup includes standard flavors as well as seasonal specials and collaboration blends with various sustainable-oriented brands.

image: Craft Beer

KAMIKATZ
ONLINE STORE

image: Craft Beer

WHOLESALE

Click here to carry KAMIKATZ Beer for distribution or in your store.

image: Craft Beer

DINING

Original beer directly
from Kamikatsu and authentic
barbecue food with fresh produce
from local Tokushima

Experience the world of Kamikatsu with grilled dishes crafted with fresh local ingredients. Our menu is directed by Fumio Yonezawa, a renowned chef with accolades in New York and Paris for his organic and vegan approach. The restaurant is designed to reflect the concept of Zero Waste.

image: Cuisine
image: Cuisine
image: Inside the restaurant

STORE INFORMATION

〈Tokushima Kamikatsu-cho〉 RISE&WIN BREWING CO.
BBQ&GENERAL STORE

image: RISE&WIN BREWING CO. BBQ&GENERAL STORE

〈A 6-minute walk from Akabanebashi, Tokyo〉 RISE&WIN BREWING CO.
KAMIKATZ TAP ROOM

image: RISE&WIN BREWING CO. KAMIKATZ TAP ROOM

RISE & WIN KAMIKATZ
EXPERIENCE

image: Motor Hotel “KAMIKATZ Rolling Room”
image: ZERO WASTE Hotel “HOTEL WHY”
image: Motor Hotel “KAMIKATZ Rolling Room”
image: RISE & WIN Brewing Co.BBQ & General Store

Unwind from the hustle and bustle of everyday life and enjoy time to your heart's content

A place to enjoy "nothing." Savor traditional Japanese landscapes and the changing of the seasons in a refined space as rediscover “me time” with a beer in hand for a truly lavish experience.

image: KAMIKATZ Rolling Room camper
image: Inside the KAMIKATZ Rolling Room
image: Campfire at KAMIKATZ Rolling Room
image: KAMIKATZ Rolling Room camper
image: KAMIKATZ Rolling Room bath
image: Inside the KAMIKATZ Rolling Room
image: Tents at KAMIKATZ Rolling Room

Experience private glamping in the Rise & Win Garden,
limited to just one group per day

Experience the charm of outdoor camping with our cozy camping car and cabin accommodations. Perfect for newcomers to camping and families with children, it's a delightful way to immerse yourself in nature.

image: Indoor of HOTEL WHY
image: HOTEL WHY
image: HOTEL WHY appearance
image: Indoor of HOTEL WHY
image: Terrace at HOTEL WHY
image: Indoor of HOTEL WHY
image: Example of a meal at HOTEL WHY

Embark on a journey to unravel "why?"

A small inn in the smallest town in Shikoku. Experience the lifestyle of Kamikatsu and discover insights to help you rethink everyday waste through your stay here.

ZERO WASTE ACTIONS

KAMIKATSU ZERO WASTE CENTER

Zero Waste Center demonstrates the appeals of simple, eco-friendly lifestyle. This is the center of many Kamikatsu activities for tourists. Come see how the town’s resolve for sustainable future is being achieved!

image: ZERO WASTE action
image: ZERO WASTE action
image: ZERO WASTE action